If You Want a Useful Page

A few of the materials required to build a website are as follows: appealing content, the appropriate use of typography, an attractive layout, and the necessary eye candy, a.k.a. pretty stuff to look at ( ͡° ͜ʖ ͡°).

Therefore, when a business builds websites, they require various highly qualified employees. All these things need to come together to make a site work correctly. Additionally, the interface needs to be pleasing to the eye and intuitive in its use.

Remember, designing a web page for a business is a process which requires an expert hand to implement correctly. Furthermore, a user needs to be able to glance at the website, and immediately understand how to use it. Consequently, you must design your site with an overall plan in mind.

What Is Website Planning?

Website planning is taking your business plan and merging that with the goal behind the layout of your website. Therefore, you need to have more than just a pretty site. Remember, you need the website to work in conjunction with your business plan.

As an illustration, according to InsideSales.com, following up web leads should be done within five minutes. Moreover, if you do that, then it will increase conversion rates nine fold. Therefore, you should ensure that your website follows your business plan entirely.

If you get a new visitor signing up for your website's email list, then you should email them with info customized for their needs as soon as possible. Furthermore, according to Neo Mammalian Studios, visuals work in the brain 60,000 times faster than text. This data means that you should cleverly employ visuals on your website. Consequently, you ought to ensure that the visuals work hand in hand with your business plan to make the most of your site.

Understand Typeface Use

If you understand how to use typefaces to engage your customers, then you will be able to market to them much more efficiently. Consequently, you ought to consider the fonts on your website as a useful tool. Furthermore, you should use that tool to get your customers to buy your goods or services.

You should, therefore, employ typography in a high-quality manner. Remember, according to Wishpond's article: Designing for Marketers Series: Crash Course on Typography, you should have two typefaces which contrast and complement one another.

They say the contrast will allow visitors to process the page more quickly. In that article, they also say contrasting typography will make your website more dynamic and exciting. They further state that you should use one typeface in your header, and a different font for the text in the body of your website.

Connecting With the Right People

According to Annuitas Group, when you nurture a lead, they will make forty-seven percent more purchases than a non-nurtured contact. Therefore, if you use your website to cultivate a connection correctly, you can get a large volume of purchases.

Moreover, according to the Gartner Group, if a firm has between 100 and 500 employees, then only seven of those employees will be involved in buying decisions. Therefore, this fact means you should use your website to target and connect with the people in positions where they have purchasing control.

Marketing Budgets

Your marketing budget is probably a tight restriction on how you will implement your website. Therefore a website design cost calculator is a useful tool to determine how to allocate appropriate resources to your site.

Maybe you are looking for cheap website design. If so, then you need to contact companies in that area to get quotes. If you use a website design cost calculator, then you can compare that to the quotes you get.

With a website design cost calculator, you will help ensure you do not get overcharged. Hence, a website design cost calculator will help you save money.

Effective Websites

All of the factors above need to be taken into account to build a useful website. Therefore, you need to plan a site carefully by designing your business plan and then you should merge your business strategy with your overall aims, to drive the layout of your website. You also need to use typefaces to engage your customers.

After doing all that, then you need to make sure your website is connecting with the customers who will be making the purchasing decisions. Furthermore, you need to achieve all of these goals while remaining under your budget. Remember, no one ever said it would easy!

About the Author
About the Author Image

Gerard Ian Prudhomme, M.Sc.

has studied at Oxford, Harvard, and the University of London and has lived in Paris, Los Angeles, London, and Hawaii. He has a Master's of Science degree and has created myriad commercial, freeware, and open source software programs. Gerard has also written dozens of books. After founding his own company in 2009, he now works primarily as a freelance author and developer. He presently lives in Southern California.